Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose. In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goals.The discussion emphasizes the necessity of strategic intent behind stories, citing examples by Marriott Hotels, a Fortune 50 company, and Ronald Reagan at the Berlin Wall.Listen For:03:44 Strategy Over Story07:19 The Physical Power of Messaging10:01 Audience Desires vs. Business Goals18:53 The Historic Call to ActionGuest: Mike Nachshen, Fortis Strategic Communications LLCWebsite | LinkedIn Read Mike’s article in PR Daily about Why Strategy Beats Storytelling Every TimeReagan Library Berlin Wall SpeechRate this podcast with just one click Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show