In this special mid-week mini-episode, Ian Truscott chats with Liz High an insight ninja, marketing strategist and author, who we met on last week's episode.
Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth.
And she's written a book, Think Like a Brand Not a Bank, about it that we will be serializing here, in this first episode, Ian and Liz dive into some of the data that supports the case for building a brand and Liz's 5 principals for building a brand.
Enjoy!

All the links:

Ian Truscott on LinkedIn and Twitter


Liz High on LinkedIn and Twitter


Liz High’s book – on the web: Think Like a Brand Not a Bank and on Twitter: @Brand_B4_Bank


Kantar 2022 Most Valuable Brands Report

Edelman 2022 Trust Barometer

Rockstar CMO on the web, Twitter, and LinkedIn



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