In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott share tips on creating great case studies in a new format where they share their One-Hit Wonder, Stevie Wonder and Wonderwall. 
In the Rockstar CMO virtual bar, Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week with Ian, and they discuss content and owned media and maybe a bit about the Dallas Cowboys.
Enjoy!
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The people:



Ian Truscott on LinkedIn and Threads




Jeff Clark on LinkedIn




Robert Rose on LinkedIn and Threads





Mentioned in this week’s episode:



Robert’s firm: The Content Advisory




Robert’s book website: Content Marketing Strategy




Robert’s “Rose Colored Glasses” column for CMI.




Rockstar CMO:



Rockstar CMO on the web, Twitter, and LinkedIn




Previous episodes and all show notes: Rockstar CMO FM





Track List:






Piano Music is by Johnny Easton, shared under a Creative Commons license



We’ll be right back by Stienski & Mass Media – on YouTube




Do I Do by Stevie Wonder - on YouTube





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