In this week's episode, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, is back after a couple of weeks away and shares with Ian his 5 keys to success when building your marketing team.
Continue the theme of teams and skills, Ian dips into the Rockstar CMO virtual bar archive, pulls out Episode 136, and gets transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, shares his advice or building a content marketing team and putting together the skills you need.
And they agree that's definitely more Magnificent Seven, not the Good, Bad and the Ugly!
Enjoy!
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The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Robert Rose on Twitter and LinkedIn


As mentioned in this week’s episode:

Robert’s company: The Content Advisory



Strengths Based Leadership book by Tim Rath/Gallup

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Track List:


Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media – on YouTube


Ain't no Stopping Us Now by McFaddon and Whitehead on Spotify



Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices