We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO). This week they discuss the marketing P's, based on a comment on the Rockstar CMO LinkedIn page from listener Irene Nehrkorn-Kayn.
Our guest this week is Rebecca Biestman, the Chief Marketing Officer at Reputation. We explored Rebecca's impressive career in Episode 93, but Rebecca is not only a marketing leader but a passionate advocate and expert in Corporate Social Responsibility (CSR) programs that often end up in the inbox of marketing. We discuss her experience with setting up successful CSR programs and aligning them to the business's success.
And we wind down the week in the Rockstar CMO Virtual Bar to join Robert Rose, Chief Troublemaker at The Content Advisory to be transported away for a cocktail and ponder if the facts really do speak for themselves.
Enjoy!

The people:

Ian Truscott on LinkedIn and Twitter 

Jeff Clark on LinkedIn and Twitter


Rebecca Biestman on LinkedIn 


Robert Rose on Twitter and LinkedIn


 
The mentions:

The 7 P's described on the Professional Academy


Irene Nehrkorn-Kayn on LinkedIn


Rockstar CMO Advisors

Interview with Rebecca on episode 93


Reputation on the web and Twitter


Robert's The Content Advisory Blog


The Content Advisory on YouTube

Robert's podcast with Joe Pulizzi - This Old Marketing 


The music:


Piano Music is by Johnny Easton, shared under a creative commons license

Stienski & Mass Media - We'll be right back on YouTube


Pump It by The Black Eyed Peas on Spotify


 
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify.
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