53 min listen
The Acronym Splitters, Irene and a Successful Content Cocktail Episode
FromRockstar CMO FM
ratings:
Length:
66 minutes
Released:
Mar 27, 2021
Format:
Podcast episode
Description
This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about marketing technology acronyms, specifically Marketing Resource Management (MRM), and ask if it's a one-hit-wonder or Wonderwall while shoehorning in an excuse to quote Monty Python.My guest this week is Dusseldorf based Irene Nehrkorn-Kayn, is Director, Marketing at Exactag, a marketing attribution technology company that transforms the way marketers evaluate, measure, and optimize their campaigns and respective budgets. We talk about marketing attribution, her career from studying at the University of Wales, and what she would like to see us chuck into the Rockstar CMO Swimming Pool, our portal to hell for all the BS, snake oil, and hype that we don't like about this industry we love. Finally, we wind down the week with a cocktail in the Rockstar CMO virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, and discuss why some content is successful, how you rate successful content while sipping one of his Friday concoction cocktails. I hope you enjoy this episode!And, please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Irene Nehrkorn-Kayn on LinkedIn
Robert Rose on Twitter and LinkedIn
Mentioned in this weeks episode:
Exactag
The Content Advisory
Robert Rose at The Content Marketing Institute
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
Rockstar CMO Advisors
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
--
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.Photos of Irene used in the promo by Michael Rutta: https://ruttagrafie.myportfolio.com --You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Irene Nehrkorn-Kayn on LinkedIn
Robert Rose on Twitter and LinkedIn
Mentioned in this weeks episode:
Exactag
The Content Advisory
Robert Rose at The Content Marketing Institute
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
Rockstar CMO Advisors
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
--
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.Photos of Irene used in the promo by Michael Rutta: https://ruttagrafie.myportfolio.com --You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Mar 27, 2021
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #6 - Keith Smith, The Advertist by Rockstar CMO FM