39 min listen
#44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode
FromRockstar CMO FM
#44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode
FromRockstar CMO FM
ratings:
Length:
64 minutes
Released:
Jan 9, 2021
Format:
Podcast episode
Description
In this week's episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a "One hit wonder or Wonderwall" with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.---We kick off this week's packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director and Principal Analyst Jeff Clark as we decide if marketing attribution is a One Hit Wonder or Wonderwall. Ian interviews Anita Brearton, Founder/CEO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need. As you’ll hear, Anita has had a fascinating career, as a long-time tech start-up marketer working with companies from the early stage to IPO and acquisition, she co-led Boston Golden Seeds, an angel investment group that invests in women-led businesses, and she continues to be an active member of the Boston start-up ecosystem.And finally, Ian retires to the Rockstar CMO virtual bar. He joins Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a discussion about marketing change, planning, and goals. Enjoy!--Links
Rockstar CMO on the web, Twitter, and LinkedIn
Jeff Clark on LinkedIn and Twitter
Rockstar CMO Advisors
Interview with Grant Johnson, CMO of Emburse
Anita Brearton on LinkedIn and Twitter, her company CabinetM and LibraryM
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The #FridayConcoction
The Rockstar CMO FM previous episodes and show notes
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Rockstar CMO on the web, Twitter, and LinkedIn
Jeff Clark on LinkedIn and Twitter
Rockstar CMO Advisors
Interview with Grant Johnson, CMO of Emburse
Anita Brearton on LinkedIn and Twitter, her company CabinetM and LibraryM
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The #FridayConcoction
The Rockstar CMO FM previous episodes and show notes
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jan 9, 2021
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #7: Backstage with Kate Bradley Chernis by Rockstar CMO FM