In this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about hope, interviews Eric Fulwiler, COO at 11:FS, and retires for the weekend with a cocktail with Robert Rose.---This week, inspired by Joe Pulizzi's Content Inc. podcast Ian talks about how "hope is not a strategy" and recommends reading Ahmed Hasan's article "Don't stop the marketing music, change the tune".This week's interview is with the former EMEA head of Vayner Media Eric Fulwiler who is now COO of 11:FS, a challenger consultancy that builds and launches next-generation digital propositions for some of the biggest banks in the world. It's a fascinating conversation. 
Finally, we are back in the virtual Rockstar CMO bar, where Robert Rose tries to guide Ian through making a new cocktail, and they discuss the perennial favorite topic of content marketers, whether we should gate our content. 
Enjoy!Links

Joe Pulizzi's Content Inc. podcast


Ahmed Hasan's article Don't stop the marketing music, change the tune


Eric Fulwiler on LinkedIn and Twitter


11:FS

Robert Rose on Twitter and LinkedIn 

Robert Rose at The Content Advisory

PNR With This Old Marketing Podcast

#FridayConcoction

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