27 min listen
The Six Marketing Books, Retail Relevancy and Building a Cocktail While You're Drinking It Episode
FromRockstar CMO FM
The Six Marketing Books, Retail Relevancy and Building a Cocktail While You're Drinking It Episode
FromRockstar CMO FM
ratings:
Length:
88 minutes
Released:
Jan 22, 2022
Format:
Podcast episode
Description
An 80's remix of an episode this week as we lose all control of our guests and keep the party going way past closing time.
We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO) discussing the 3 books that influenced their early marketing career.
We hang out with two incredibly experienced, passionate and interesting retail marketers Ted Rubin and John Andrews as they discuss their book: Retail Relevancy: How brands and retailers will connect with shoppers in a post-physical retail world,
And we retire to the Rockstar CMO virtual bar to be transported away with a cocktail and a thought about marketing with Robert Rose, Chief Troublemaker at The Content Advisory and we discuss building the marketing plane while you are flying it.
Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Ted Rubin on LinkedIn and Twitter
John Andrews on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Retail Relevancy: How brands and retailers will connect with shoppers in a post-physical retail world - Ted Rubin & John Andrews
Rockstar CMO Advisors
Robert's The Content Advisory Blog
The Content Advisory on YouTube
Robert's podcast with Joe Pulizzi - This Old Marketing
The books:
Ogilvy on Advertising - David Ogilvy
Marketing Myopia - Theodore Levitt
Eating the Big Fish - Adam Morgan
Tribes - Seth Godin
The Ultimate Question 2.0 - Fred Reichheld & Rob Markey
Managing Content Marketing - Robert Rose & Joe Pulizzi
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Everyday I Write The Book by Elvis Costello on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO) discussing the 3 books that influenced their early marketing career.
We hang out with two incredibly experienced, passionate and interesting retail marketers Ted Rubin and John Andrews as they discuss their book: Retail Relevancy: How brands and retailers will connect with shoppers in a post-physical retail world,
And we retire to the Rockstar CMO virtual bar to be transported away with a cocktail and a thought about marketing with Robert Rose, Chief Troublemaker at The Content Advisory and we discuss building the marketing plane while you are flying it.
Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Ted Rubin on LinkedIn and Twitter
John Andrews on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Retail Relevancy: How brands and retailers will connect with shoppers in a post-physical retail world - Ted Rubin & John Andrews
Rockstar CMO Advisors
Robert's The Content Advisory Blog
The Content Advisory on YouTube
Robert's podcast with Joe Pulizzi - This Old Marketing
The books:
Ogilvy on Advertising - David Ogilvy
Marketing Myopia - Theodore Levitt
Eating the Big Fish - Adam Morgan
Tribes - Seth Godin
The Ultimate Question 2.0 - Fred Reichheld & Rob Markey
Managing Content Marketing - Robert Rose & Joe Pulizzi
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Everyday I Write The Book by Elvis Costello on Spotify
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jan 22, 2022
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #8 - Backstage with Jenni Young by Rockstar CMO FM