In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, developing a personal brand for your executives. Why you should and how to do it.
Ian then goes backstage with Emmanuel Probst, the Global Lead, Brand Thought-Leadership at Ipsos, he’s also an adjunct professor at the University of California, where he teaches Consumer Market Research, and he’s a Wall Street Journal and USA Today best-selling author. 
Emmanuel has an MBA in Marketing, a Doctorate in Consumer Psychology and over 17 years of market research and marketing experience. And he shares this experience in his new book, Assemblage – The Art and Science of Brand Transformation, which he discusses with Ian as well as marketing education, brand purpose and his fascinating career.
Finally, Ian joins Robert Rose, Chief Troublemaker at The Content Advsory to be transported away in the Rockstar CMO virtual bar, where Robert shares a lesson from Dr Seuss on how we should think about the rise of artificial intelligence engines creating content.
Enjoy!

The Links
The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Emmanuel Probst, on LinkedIn, Twitter and his website


Robert Rose on LinkedIn and his website


As mentioned in this week’s episode:

Super Bowl Commercial: Workday - Rockstar (2023)


Emmanual's book - Assemblage


The Content Advisory

Robert's Newsletter on LinkedIn


Robert’s Podcast with Joe Pulizzi This Old Marketing


Rockstar CMO:

The Beat Newsletter

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube


Counting Stars by OneRepublic on Spotify



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