This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester.
And the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, and a thought about artificial intelligence - is speed, not AI technology, the real enemy?
Enjoy!
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The people:

Ian Truscott on LinkedIn and Threads


Jeff Clark on LinkedIn


Robert Rose on LinkedIn and Threads


As mentioned in this week’s episode:


Saying Goodbye to MQLs - on the Forrester Blog

Robert’s company: The Content Advisory


Robert’s book website: Content Marketing Strategy


Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Track List:


Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media – on YouTube


Movin’ on Up by Primal Scream on Spotify


Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
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