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Rockstar CMO FM #31: The Top Ten, Rachel Eisenhauer, Robert Rose, and a Cocktail Episode

Rockstar CMO FM #31: The Top Ten, Rachel Eisenhauer, Robert Rose, and a Cocktail Episode

FromRockstar CMO FM


Rockstar CMO FM #31: The Top Ten, Rachel Eisenhauer, Robert Rose, and a Cocktail Episode

FromRockstar CMO FM

ratings:
Length:
56 minutes
Released:
Oct 10, 2020
Format:
Podcast episode

Description

In this week's episode, Ian Truscott, Editor of Rockstar CMO, shares their top ten articles, interviews Rachel Eisenhauer, VP of marketing at SundaySky, and retires for the weekend with a cocktail with Robert Rose.---This week Ian Truscott encourages you to explore the Top Ten articles on Rockstar CMO over the last 90 days, including articles from Jane Scandurra, Ted Rubin, and Jasmine Martirossian. And backstage interviews with Eric Jan van Putten, VP Marketing at Dynamicweb, Sally Yates, CMO of Xceptor, and founder and CEO of Lately, Kate Bradley Chernis.On the mainstage for the interview, this week is Rachel Eisenhauer, VP of Marketing at SundaySky a video customer experience platform; we learn about delivering personalized video content, the importance of video during the pandemic for brands expressing empathy, and how, as a marketer, Rachel is tired of the question "can we get some PR on this?". Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar; they talk football, the new trailer for Dune, and remixing your content. 
Enjoy!Links


Top Ten articles on Rockstar CMO 

Rachel Eisenhauer on LinkedIn and Twitter



SundaySky 

Robert Rose on Twitter and LinkedIn 

Content Marketing World 2020

Robert Rose at The Content Advisory

PNR With This Old Marketing Podcast

#FridayConcoction

--
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Released:
Oct 10, 2020
Format:
Podcast episode

Titles in the series (100)

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.