39 min listen
Rockstar CMO FM #25 Focus on the ordinary, the extraordinary Tom Wentworth and a Simple Cocktail
FromRockstar CMO FM
Rockstar CMO FM #25 Focus on the ordinary, the extraordinary Tom Wentworth and a Simple Cocktail
FromRockstar CMO FM
ratings:
Length:
51 minutes
Released:
Aug 29, 2020
Format:
Podcast episode
Description
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into the publications virtual pages and suggests something to take a look at, he chats to the CMO of Recorded Future Tom Wentworth and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. --The story plucked out of the pages of Rockstar CMO this week is by Robert Rose The Ordinary Seat at the Extraordinary Table where Robert encourages us to pay less attention to the hustle of creating new and different and get mindful about the ordinary to be extraordinary.
In the interview section, Ian chats with Tom Wentworth, CMO of Recorded Future. They start the conversation reminiscing about programming as kids on a TI99/4a and typing in games form the back of the early computing magazines. Tom reveals the dirty secrets of being a sales engineer in the early days of selling content management solutions or digital experience platforms as the cool kids call them now. They chat about The Record a web publication he's just launched at Recorded Future and the power of research in content marketing, that he believes is the superpower of his marketing team. And finally, he throws marketing technology into the Rockstar CMO Swimming Pool. Robert Rose keeps it simple with the cocktail in the virtual Rockstar CMO bar and they discuss bringing content marketing in-house and getting the balance right working with agencies. Enjoy!--
Links
The Ordinary Seat at the Extraordinary Table - Robert Rose
Backstage Q&A with Tom Wentworth on Rockstar CMO
Tom Wentworth on LinkedIn and Twitter
The classic TI/99a computer
Nice article about Compute magazine on Arstechnica
The Record by Recorded Future
Recorded Future
Robert Rose at The Content Advisory
The Weekly Wrap Podcast
#FridayConcoction
--
The wonderful Piano Music is by Johnny Easton shared under creative commons license
Learn more about your ad choices. Visit megaphone.fm/adchoices
In the interview section, Ian chats with Tom Wentworth, CMO of Recorded Future. They start the conversation reminiscing about programming as kids on a TI99/4a and typing in games form the back of the early computing magazines. Tom reveals the dirty secrets of being a sales engineer in the early days of selling content management solutions or digital experience platforms as the cool kids call them now. They chat about The Record a web publication he's just launched at Recorded Future and the power of research in content marketing, that he believes is the superpower of his marketing team. And finally, he throws marketing technology into the Rockstar CMO Swimming Pool. Robert Rose keeps it simple with the cocktail in the virtual Rockstar CMO bar and they discuss bringing content marketing in-house and getting the balance right working with agencies. Enjoy!--
Links
The Ordinary Seat at the Extraordinary Table - Robert Rose
Backstage Q&A with Tom Wentworth on Rockstar CMO
Tom Wentworth on LinkedIn and Twitter
The classic TI/99a computer
Nice article about Compute magazine on Arstechnica
The Record by Recorded Future
Recorded Future
Robert Rose at The Content Advisory
The Weekly Wrap Podcast
#FridayConcoction
--
The wonderful Piano Music is by Johnny Easton shared under creative commons license
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Aug 29, 2020
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #7: Backstage with Kate Bradley Chernis by Rockstar CMO FM