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The Educated, Accessible, Curated, Birthday Hot Cocktail Episode

The Educated, Accessible, Curated, Birthday Hot Cocktail Episode

FromRockstar CMO FM


The Educated, Accessible, Curated, Birthday Hot Cocktail Episode

FromRockstar CMO FM

ratings:
Length:
68 minutes
Released:
Mar 6, 2021
Format:
Podcast episode

Description

Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonderwall section with a discussion about marketing education, inspired by a Mark Riston Twitter rant, with former Forrester Research Director and Rockstar CMO Advisor Jeff Clark. Ian catches up with Ian Lowe, who returns to discuss his new role as CMO at eSSENTIAL Accessibility, and they discuss accessibility, a topic that should be of interest to any business or marketer. And finally, in the Rockstar CMO virtual bar, Chief Trouble Maker at The Content Advisory, Robert Rose, shares his latest thoughts on how much content is enough content and how to avoid the emotional turmoil of witnessing the editorial redline blood bath. 
Enjoy!---The people:

Ian Truscott on LinkedIn and Twitter 

Jeff Clark on LinkedIn and Twitter


Ian Lowe on LinkedIn and Twitter


Robert Rose on Twitter and LinkedIn 

Mentioned in this weeks episode:

Essential Accessibilty


One of the many Tweets from Mark Ritson about marketing qualifications

Tuesday 2¢: Trusting the redlines


The Content Advisory

The This Old Marketing Podcast  


The #FridayConcoction


Rockstar CMO:

Rockstar CMO Advisors

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


--
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Released:
Mar 6, 2021
Format:
Podcast episode

Titles in the series (100)

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.