In this week’s episode, the Marketing Studio Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, and our host Ian Truscott kick off the year with a discussion about their 5 F'in' Marketing Fundamentals.
Ian then joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar, and over a splendid cocktail suggestion, Robert shares his word for 2024.
Enjoy!
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The people:
// Ian Truscott on LinkedIn and Threads
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// The 5 F'in' Marketing Fundamentals Long Play (eBook)
// Robert’s firm: The Content Advisory
// Robert’s book website: Content Marketing Strategy
// Robert’s “Rose Colored Glasses” column for CMI.
Rockstar CMO:
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all show notes: Rockstar CMO FM
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media – on YouTube
//The Creator Has the Masterplan by Brooklyn Funk Essentials – on YouTube
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
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