In this week's episode, Ian Truscott, Editor of Rockstar CMO starts a new series with Jeff Clark called "One hit wonder or Wonderwall" and welcomes the new year in the virtual Rockstar CMO bar, with content marketing guru Robert Rose.---Ian talks about a project Andy Didorosi, VP Marketing at Basecamp and former podcast guest is doing, as he is literally burning email with the email dumpster fire contraption they have built.Ian starts a new series with former SiriusDecisions/Forrester Research Director and Principal Analyst, Jeff Clark and they decide if a marketing topic, trend, or technique is a One Hit Wonder or Wonderwall. And finally, Ian welcomes the new year with Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO bar, for a conversation about content marketing and we should be considering for the new year.Enjoy!--Links

Rockstar CMO on the web, Twitter, and LinkedIn


Email dumpster fire - http://www.dumpsterfire.email


Jeff Clark on LinkedIn and Twitter


Rockstar CMO Advisors 

Robert Rose at  The Content Advisory, on Twitter and LinkedIn 

The #FridayConcoction


The Rockstar CMO FM previous episodes and shownotes


The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.
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