39 min listen
Rockstar CMO FM #9 - Ahmed Hasan and Cocktails with Robert Rose
FromRockstar CMO FM
ratings:
Length:
38 minutes
Released:
May 9, 2020
Format:
Podcast episode
Description
In this week's episode, Ian Truscott, Founding Editor of RockstarCMO.com dips into the latest issue of Rockstar CMO, he chats to Ahmed Hasan who regular listeners will remember from our earlier episode and led the digital strategy at Spark44 and their client Jaguar Land Rover and we have a new segment as we ask what Robert Rose is drinking.
The article highlighted from Rockstar CMO is by Jane Scandurra, where she suggests that we as marketers will need to be sensitive to a consumer that is moving from FOMO (fear of missing out) to FOGO (fear of going out) and she quotes Mark Manson, author of the bestselling book, The Subtle Art of Not Giving a F*ck. You can read that here.
Ahmed and Ian chat about consumer interest and intent, the role of marketing in sales, and why CMO's are being replaced by CGO (Chief Growth Officers and the evolution of marketing post-COVID.
In the last segment, in what we hope will be a regular spot Ian is joined by Robert Rose and his "Lockdown Libation" as we forget the "new normal" and enjoy a cocktail. Enjoy!Links
Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)
Adnonamau5
Ahmed on LinkedIn
Robert Rose Friday Concoction on Instagram
The Content Advisory
The Weekly Wrap
This Old Marketing
Subscribe
Apple Podcasts
Spotify
Stitcher
Podcast homepage
Piano Music by Johnny Easton Shared Under Creative Commons License
Learn more about your ad choices. Visit megaphone.fm/adchoices
The article highlighted from Rockstar CMO is by Jane Scandurra, where she suggests that we as marketers will need to be sensitive to a consumer that is moving from FOMO (fear of missing out) to FOGO (fear of going out) and she quotes Mark Manson, author of the bestselling book, The Subtle Art of Not Giving a F*ck. You can read that here.
Ahmed and Ian chat about consumer interest and intent, the role of marketing in sales, and why CMO's are being replaced by CGO (Chief Growth Officers and the evolution of marketing post-COVID.
In the last segment, in what we hope will be a regular spot Ian is joined by Robert Rose and his "Lockdown Libation" as we forget the "new normal" and enjoy a cocktail. Enjoy!Links
Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)
Adnonamau5
Ahmed on LinkedIn
Robert Rose Friday Concoction on Instagram
The Content Advisory
The Weekly Wrap
This Old Marketing
Subscribe
Apple Podcasts
Spotify
Stitcher
Podcast homepage
Piano Music by Johnny Easton Shared Under Creative Commons License
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
May 9, 2020
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #7: Backstage with Kate Bradley Chernis by Rockstar CMO FM