47 min listen
Rockstar CMO FM #26 The Blur, Ian Lowe, Robert Rose, and a Cocktail
FromRockstar CMO FM
ratings:
Length:
54 minutes
Released:
Sep 5, 2020
Format:
Podcast episode
Description
In this episode, Ian Truscott, Editor of Rockstar CMO, discusses the latest issue of the publication, chats to Ian Lowe, VP Marketing at Crownpeak, and joins Robert Rose in the virtual bar for a cocktail. This week saw the launch of the September issue of Rockstar CMO and Ian suggests we take a look at that. 2020 has been a bit of a blur, many people talk about how lockdown has changed their routine to the point they are unsure what day, week, or even month it is, and our work and home lives have become blurred. That’s the theme for this month's issue and a dozen of our wonderful community of CMOs, senior marketers, and writers provide their advice for dealing with it. As we name each issue after a classic album and with this theme, the album chose itself, it had to be the 1997 album Blur by The Blur, the British Britpop act. So, welcome to The Blur Issue. This week's interview is with Ian Lowe who leads marketing technology software provider Crownpeak’s marketing and communications as VP Marketing. He’s a marketing executive with 20 years of marketing and technology experience, and we chat about his journey from technologist to becoming a marketer, how his team has worked during COVID, and a surprising nomination for the Rockstar CMO Swimming pool.Finally, we are back in the virtual Rockstar CMO bar, where Robert Rose tries to guide Ian through making a new cocktail, and they chat about scaling content marketing.Enjoy! --
Links
The Blur Issue - Rockstar CMO
Backstage Q&A with Ian Lowe on Rockstar CMO
Ian Lowe on LinkedIn and Twitter
Crownpeak
Robert Rose at The Content Advisory
The Weekly Wrap Podcast
#FridayConcoction
--
The wonderful Piano Music is by Johnny Easton shared under a creative commons license
Learn more about your ad choices. Visit megaphone.fm/adchoices
Links
The Blur Issue - Rockstar CMO
Backstage Q&A with Ian Lowe on Rockstar CMO
Ian Lowe on LinkedIn and Twitter
Crownpeak
Robert Rose at The Content Advisory
The Weekly Wrap Podcast
#FridayConcoction
--
The wonderful Piano Music is by Johnny Easton shared under a creative commons license
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 5, 2020
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #11: Backstage, John Andrews, CEO, Photofy and a Cocktail by Rockstar CMO FM