53 min listen
#40: The Remarkable Insights, Jeff Clark, Robert Rose and a Cocktail Episode
FromRockstar CMO FM
ratings:
Length:
56 minutes
Released:
Dec 12, 2020
Format:
Podcast episode
Description
In this week's episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a third dip into her new book. He chats to Jeff Clark former Principal Analyst for Marketing Operations at Forrester SiriusDecisions, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.
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This week the doctor is again back in the house, as Ian Truscott, Editor or Rockstar CMO, is again joined by Dr. Christine Bailey, the CMO at Valitor, and they take a third dip into her book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing" and they discuss insights for customer acquisition and retention.
This week's interview is with Jeff Clark former Principal Analyst for Marketing Operations at Forrester SiriusDecisions and now part of the band at Rockstar CMO Advisors. They talk about the role of the CMO, how to become more strategic and Jeff suggests an excellent candidate for the Rockstar CMO Swimming Pool.
Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar where they discuss what it means to partner, especially in marketing.
Enjoy!---Links
Rockstar CMO on the web, Twitter, and LinkedIn
Dr. Christine Bailey on Twitter and LinkedIn
Christine's book: Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing
Jeff Clark on LinkedIn and Twitter
Rockstar CMO Advisors
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The #FridayConcoction
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.Please subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
----
This week the doctor is again back in the house, as Ian Truscott, Editor or Rockstar CMO, is again joined by Dr. Christine Bailey, the CMO at Valitor, and they take a third dip into her book "Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing" and they discuss insights for customer acquisition and retention.
This week's interview is with Jeff Clark former Principal Analyst for Marketing Operations at Forrester SiriusDecisions and now part of the band at Rockstar CMO Advisors. They talk about the role of the CMO, how to become more strategic and Jeff suggests an excellent candidate for the Rockstar CMO Swimming Pool.
Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar where they discuss what it means to partner, especially in marketing.
Enjoy!---Links
Rockstar CMO on the web, Twitter, and LinkedIn
Dr. Christine Bailey on Twitter and LinkedIn
Christine's book: Customer Insight Strategies, How to Understand Your Audience and Create Remarkable Marketing
Jeff Clark on LinkedIn and Twitter
Rockstar CMO Advisors
Robert Rose at The Content Advisory, on Twitter and LinkedIn
The #FridayConcoction
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.Please subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Dec 12, 2020
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #6 - Keith Smith, The Advertist by Rockstar CMO FM