This week Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director turns the tables on host Ian Truscott to discuss the 5 F'in' fundamentals of content marketing, as he asks the questions.
Sarah Kimmel, VP of Research at Simpler Media Group, returns to continue to dive into a new report from CMSWire, The State of the CMO – Insights from the 2023 Annual Chief Marketing Officer Survey, based on a survey of more than 700 current marketing leaders and nearly 300 aspiring marketing leaders across a broad sample of industries and company sizes.
Sarah leads the CMSWire INSIGHTS and Reworked INSIGHTS research, covering various topics, including customer experience, marketing leadership, employee experience and modern HR leadership. Sarah has 20+ years of experience in original research across a broad range of technology, HR and Learning and development topics.
Finally, Ian grabs a cocktail in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, and he discusses looking for what's not there in your content.
Enjoy!
The Links
The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Sarah Kimmel on LinkedIn


Robert Rose on LinkedIn, Twitter and his website


As mentioned in this week’s episode:

The Rockstar CMO Swimming Pool



The State of the CMO – Insights from the 2023 Annual Chief Marketing Officer Survey

Robert Rose's regular column on the Content Marketing Institute Blog - Rose Colored Glasses


Robert’s Experience Advisors Community

Robert’s podcast with Joe Pulizzi This Old Marketing


Rockstar CMO:

The Beat Newsletter

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube


Milkshake by Kelis – on YouTube



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