47 min listen
The Jeff has Requirements, Ilaria Inspires Young Marketers and Robert Differentiates with a Content Cocktail Episode
FromRockstar CMO FM
The Jeff has Requirements, Ilaria Inspires Young Marketers and Robert Differentiates with a Content Cocktail Episode
FromRockstar CMO FM
ratings:
Length:
71 minutes
Released:
Oct 16, 2021
Format:
Podcast episode
Description
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to share his advice on procuring marketing technology, this week he focuses on gathering requirements and three ways to approach this process. Our guest this week is Ilaria Severi who is the Head of Marketing and Communications at Creative Clicks, a performance marketing agency in Amsterdam. Illaria is an Experienced Marketer and Communication Strategist with a passion for helping brands understand the digital marketing world, build their own identity and reach the desired audiences. Fluent in 5 languages, Ilaria is responsible for online and offline communication with all stakeholders, including social media management, employee branding, events organization, PR and content marketing. Having connected at The Next Web event in Amsterdam, we discuss the positives of events opening up, advice for young marketers and she makes an excellent choice for what we should chuck in our portal to marketing hell; the Rockstar CMO Swimming Pool. Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose , inspired by a classic episode of Seinfeld discusses creating differentiation through content. The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Ilaria Severi on LinkedIn and Creative Clicks
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week’s episode:
Ilaria Severi on CCTalks Podcast
The Seinfeld movie phone episode on YouTube
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
Technical Difficulties by Julien-K - on Spotify
Subscribe:
We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Ilaria Severi on LinkedIn and Creative Clicks
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week’s episode:
Ilaria Severi on CCTalks Podcast
The Seinfeld movie phone episode on YouTube
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
Technical Difficulties by Julien-K - on Spotify
Subscribe:
We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Oct 16, 2021
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #11: Backstage, John Andrews, CEO, Photofy and a Cocktail by Rockstar CMO FM