40 min listen
The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode
FromRockstar CMO FM
The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode
FromRockstar CMO FM
ratings:
Length:
64 minutes
Released:
Mar 13, 2021
Format:
Podcast episode
Description
This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I understand our responsibility to the culture, but I've had pretty much a 50/50 split of male and female guests over the year of doing this, and I'm committed to being more purposeful in continuing that. I chat to Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director, about outsourcing your marketing brain, and if some of this outsourcing is a one-hit-wonder or Wonderwall and the tune this week may just stick in your head. David McGuire, Creative Director at Radix Communications, is my guest. We wax lyrically about the joy of being in a band and the value of having a good case study program. I very much enjoyed meeting David, and I will definitely have him back. And, as is my absolute pleasure, one thing that has helped me through lockdown over the last year, I again join Robert Rose as we close the week with a cocktail in the Rockstar CMO virtual bar.I hope you enjoy this episode... Please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
David McGuire on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Irene Nehrkorn-Kayn on LinkedIn
Mentioned in this weeks episode:
Being called out on Twitter
David's agency - Radix Communications
The Stone Cutters Story - article by Robert Rose
The Content Advisory
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
Rockstar CMO Advisors
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
--
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
David McGuire on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Irene Nehrkorn-Kayn on LinkedIn
Mentioned in this weeks episode:
Being called out on Twitter
David's agency - Radix Communications
The Stone Cutters Story - article by Robert Rose
The Content Advisory
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
Rockstar CMO Advisors
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
--
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Mar 13, 2021
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #10 - A backstage return for Miss Destructo and a cocktail by Rockstar CMO FM