Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode

The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode

FromRockstar CMO FM


The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode

FromRockstar CMO FM

ratings:
Length:
64 minutes
Released:
Mar 13, 2021
Format:
Podcast episode

Description

This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It's an important topic, I understand our responsibility to the culture,  but I've had pretty much a 50/50 split of male and female guests over the year of doing this, and I'm committed to being more purposeful in continuing that.  I chat to Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director, about outsourcing your marketing brain, and if some of this outsourcing is a one-hit-wonder or Wonderwall and the tune this week may just stick in your head.  David McGuire, Creative Director at Radix Communications, is my guest. We wax lyrically about the joy of being in a band and the value of having a good case study program. I very much enjoyed meeting David, and I will definitely have him back. And, as is my absolute pleasure, one thing that has helped me through lockdown over the last year,  I again join Robert Rose as we close the week with a cocktail in the Rockstar CMO virtual bar.I hope you enjoy this episode... Please visit these links:The people:

Ian Truscott on LinkedIn and Twitter 

Jeff Clark on LinkedIn and Twitter


David McGuire on LinkedIn and Twitter


Robert Rose on Twitter and LinkedIn 

Irene Nehrkorn-Kayn on LinkedIn


Mentioned in this weeks episode:

Being called out on Twitter  

David's agency - Radix Communications



The Stone Cutters Story - article by Robert Rose

The Content Advisory

The This Old Marketing Podcast  


The #FridayConcoction


Rockstar CMO:

Rockstar CMO Advisors

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


--
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through  Apple Podcasts,  Spotify, and many others.

Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Mar 13, 2021
Format:
Podcast episode

Titles in the series (100)

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.