This week,  we continue to discuss 'Privacy: The Marketers Dilemma' as I chat with  Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester and we talk about gaining trust along a customers journey that often starts without us.   We talk a lot on this show about the relationship between marketing and sales, so this week's interview guest is  Alexander Low who has over 15 years of business development experience, has spent the last 4 years helping sales and marketing teams understand how to build social media and the behavior changes required, into their go-to-market strategy. Recently he joined a good friend of the show Kate Bradley Chernis at Lately an A.I. driven content creation, scheduling, and amplification technology company, where he heads up their enterprise business.Finally, I escape lockdown in the Rockstar CMO virtual bar for the 50th time, where I find Robert Rose, Chief Trouble Maker at The Content Advisory and we discuss the myopia of deciding a content strategy from search data.Hope you enjoy this episode, and, please visit these links:The people:

Ian Truscott on LinkedIn and Twitter 

Jeff Clark on LinkedIn and Twitter


Alexander Low's Linktree (with all the links) 

Robert Rose on Twitter and LinkedIn 

Mentioned in this weeks episode:

Forrester's 2021 B2B Buyers Survey

Alexander Low's podcast Death of a Salesman



Lately - an A.I. driven content creation, scheduling, and amplification tool

The Content Advisory

Robert Rose at The Content Marketing Institute


The #FridayConcoction


Rockstar CMO:

The Beat Newsletter 


Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Rockstar CMO Advisors

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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