39 min listen
The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode
FromRockstar CMO FM
ratings:
Length:
60 minutes
Released:
Mar 20, 2021
Format:
Podcast episode
Description
This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.Sticking with the theme of marketing technology and managing content, this week's guest is Ed Breault, the CMO of Aprimo, a SaaS Digital Asset Management and Work Management solution. A vendor that Forrester considers to be the leader in the Marketing Resource Management category. Ed is an accomplished marketing and software executive with over 15 years of business transformation and marketing experience, much of it working through the ranks of Aprimo. We talk about the journey of Aprimo from an independent company, to being acquired by Teradata to being divested and back as a brand, making acquisitions themselves. And I discover another rockstar CMO whose marketing inspiration has its roots in being in a band. Finally, we wind down the week with a cocktail in the Rockstar CMO virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, and discuss whether post-pandemic will be the roaring twenties or will some of the conservative habits we've developed over the last year remain. I hope you enjoy this episode. Please visit these links:The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Ed Breault on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this weeks episode:
Aprimo
The Aprimo careers page
The Content Advisory
Robert Rose at The Content Marketing Institute
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
Rockstar CMO Advisors
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
--
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Ed Breault on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this weeks episode:
Aprimo
The Aprimo careers page
The Content Advisory
Robert Rose at The Content Marketing Institute
The This Old Marketing Podcast
The #FridayConcoction
Rockstar CMO:
Rockstar CMO Advisors
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
--
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Mar 20, 2021
Format:
Podcast episode
Titles in the series (100)
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