This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss a new kid on the acronym block - PLG, Product Led Growth, covering Ian's recent article on the topic.
Ian's guest this week is Simon Severino who is an author and CEO of Strategy Sprints. He helps business owners in SaaS and Services run their company more effectively which results in sales that soar, by getting owners out of the weeds through his Strategy Sprints™ Method. His team is trusted by Google, Roche, Amgen, AbbVie and hundreds of frontier teams. Simon hosts his Strategy Sprints podcast, is a TEDx speaker, writes for Forbes and Entrepreneur Magazine and is now on Rockstar CMO FM!
Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they discuss our dependency on data.
Enjoy!

The people:

Ian Truscott on LinkedIn and Twitter 

Jeff Clark on LinkedIn and Twitter


Simon Severino on LinkedIn and Twitter


Robert Rose on Twitter and LinkedIn


 
The mentions:

Rockstar CMO Advisors

What F' is PLG - on the Rockstar CMO blog


Product Led Growth on Open Ventures


Product Led Growth article on Venture Beat


Simon's agency: Strategy Sprints


Simon's book (from Kogan Page) and podcast


Robert's The Content Advisory Blog


Robert's article on Content Marketing Institute To Date or Not to Date


Robert's podcast with Joe Pulizzi - This Old Marketing 

Dennis Shiao on Twitter and his Content Corner Newsletter


 
 The music:


Piano Music is by Johnny Easton, shared under a creative commons license

Stienski & Mass Media - We'll be right back on YouTube


Smashing Pumpkins - Tonight Tonight - on Spotify



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