53 min listen
The Winning in Change, Harry Morton on Podcasting and Personalisation over a Cocktail Episode
FromRockstar CMO FM
The Winning in Change, Harry Morton on Podcasting and Personalisation over a Cocktail Episode
FromRockstar CMO FM
ratings:
Length:
73 minutes
Released:
May 28, 2022
Format:
Podcast episode
Description
This week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss Winning During Changing Times, covering Jeff's recent article he's published on our recently revamped Rockstarcmo.com.
Ian's guest this week is Harry Morton, the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups and enterprise clients. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Their client roster includes the #1 UK business podcast Secret Leaders, brands like Hewlett-Packard Enterprise and Stanford Graduate School of Business, as well as multiple hugely successful agency podcasts.
Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they tackle the challenge of this marketing age; personalization.
Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Harry Morton on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
Winning During Changing Times on Rockstar CMO blog
Harry's agency: Lower Street
Robert's The Content Advisory Blog
Robert's article on Content Marketing Institute To Date or Not to Date
Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Change Will Do You Good - Cheryl Crow - on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ian's guest this week is Harry Morton, the founder and CEO of Lower Street, a podcast production agency specializing in creating shows for agencies, startups and enterprise clients. Harry and his team of producers, audio engineers, and marketers have launched more than 50 podcasts and produced thousands of episodes. Their client roster includes the #1 UK business podcast Secret Leaders, brands like Hewlett-Packard Enterprise and Stanford Graduate School of Business, as well as multiple hugely successful agency podcasts.
Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, where, over a cocktail, they tackle the challenge of this marketing age; personalization.
Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Harry Morton on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
The mentions:
Rockstar CMO Advisors
Winning During Changing Times on Rockstar CMO blog
Harry's agency: Lower Street
Robert's The Content Advisory Blog
Robert's article on Content Marketing Institute To Date or Not to Date
Robert's podcast with Joe Pulizzi - This Old Marketing
The music:
Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media - We'll be right back on YouTube
Change Will Do You Good - Cheryl Crow - on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
May 28, 2022
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #6 - Keith Smith, The Advertist by Rockstar CMO FM