This week it's part two of Ian Truscott's interview with our regular expert, Jeff Clark (Principal, Strategic Advisory at Rockstar CMO). We pick up the discussion with Jeff sharing what he's learned from his time as a Research Director at SiriusDecisions /Forrester and the various CMO's he's worked for over his career. With some sage advice for new marketing leaders.
This week's guest is Gordon Glenister who runs his own global influencer marketing programme helping individuals be the go-to person in their niche. He is a global leader on influencer marketing and has been featured in the Thinkers360 top global leaders on PR, is a highly regarded keynote speaker, host and panellist.
Gordon is also the host of Influence the Global podcast and author of the best selling book Influencer Marketing Strategy. He has co-founded a number of trade associations including the Influence Division of the Branded Content Marketing Association, the Meetings and Events Support Association and Membership World. Gordon is an active blogger and writes for the London Evening Standard and numerous other publications.
And, finally, we wind down the week in the Rockstar CMO virtual bar, where Ian finds Robert Rose, Chief Troublemaker at The Content Advisory and they discuss what we can learn from the film industry when directing our content strategy.
Enjoy!
 
The people:

Ian Truscott on LinkedIn and Twitter 

Jeff Clark on LinkedIn and Twitter


Gordon Glenister, on LinkedIn and Twitter


Robert Rose on Twitter and LinkedIn


 
The mentions:

Gordon's website


Influence Global podcast


Influencer Marketing Strategy book by Gordon Glenister

Robert's The Content Advisory Blog


Robert's appearance on the Scratch podcast with Eric Fulwiler

Robert's podcast with Joe Pulizzi - This Old Marketing 

 
The music:


Piano Music is by Johnny Easton, shared under a creative commons license

Stienski & Mass Media - We'll be right back on YouTube


Questions 67 and 68 by Chicago on Spotify


 
Previous episodes, show notes and transcripts are on Rockstar CMO FMand the podcast is available on all your favorite platforms, including Apple and Spotify.
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