This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into communicating our story.
Ian chats with former VP and Principal analyst Kerry Cunningham now with account-based engagement platform 6Sense. Aside from his seven years with SiriusDecisions/Forrester advising some great B2B brands on marketing operations and demand generation, Kerry has more than 25 years of experience in B2B demand generation and management. His experience spans a broad array of industries and markets, and he is considered a thought leader in designing and implementing demand marketing processes, technologies, and teams.
Ian then winds down the week with a man once described as a likeable Mark Ritson, his content marketing guru, Robert Rose, the Chief Trouble Maker at the Content Advisory. Over a cocktail, Robert shares what we can learn from the pope in the pool story from screenwriting.
Enjoy! 
The people:

Ian Truscott on LinkedIn and Twitter 

Jeff Clark on LinkedIn and Twitter


Kerry Cunningham on LinkedIn and Twitter


Robert Rose on Twitter and LinkedIn



The mentions:


The Greatest Sales Deck I’ve Ever Seen - Andy Raskin

Matthew Woodget - GoNarrative


The 6Sense website



A Deep Dive into the Dark Funnel by Kerry Cunningham

Kerry Cunningham's work at Forrester | SiriusDecisions



The Pope In The Pool Story - Robert writing on Medium

Robert's The Content Advisory Blog


Robert's podcast with Joe Pulizzi - This Old Marketing 

Robert's new series on YouTube with the Content Marketing Institute


 
The music:


Piano Music is by Johnny Easton, shared under a creative commons license

Stienski & Mass Media - We'll be right back on YouTube


Tell Me Something Good by Rufus and Chakka Khan - on Spotify



Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices