This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into market research or the muse for our marketing band.
Ian chats with founders of Email Marketing Heroes Rob and Kennedy, who you might know as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite.
Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy is a psychological mind reader (or mentalist as it would be called in the US). They have spent almost 18 years relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now, as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help grow your businesses by sending more emails that people love receiving.
Ian then winds down the week with a man once described as a likeable Mark Ritson, his content marketing guru, Robert Rose, the Chief Trouble Maker at the Content Advisory. Over a cocktail, Robert brings some measurement to the Rockstar CMO virtual bar this week. 

Enjoy!
 
The people:

Ian Truscott on LinkedIn and Twitter 

Jeff Clark on LinkedIn and Twitter


Kennedy on LinkedIn


Rob on LinkedIn


Rob and Kennedy on Twitter and on Instagram


Robert Rose on Twitter and LinkedIn


 
The mentions:

Email Marketing Heroes website


The Email Marketing Show podcast


The League of Email Marketing Heroes


Download Clicks and Tricks


The Email Marketing Heroes Facebook group


Robert's The Content Advisory Blog


Robert's podcast with Joe Pulizzi - This Old Marketing 

 
The music:


Piano Music is by Johnny Easton, shared under a creative commons license

Stienski & Mass Media - We'll be right back on YouTube


Muse - Feeling Good - on Spotify


 
Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify.
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