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The CDP's, Thinking Like a Brand not a Bank and a Cocktail for the Buyers Needs Episode

The CDP's, Thinking Like a Brand not a Bank and a Cocktail for the Buyers Needs Episode

FromRockstar CMO FM


The CDP's, Thinking Like a Brand not a Bank and a Cocktail for the Buyers Needs Episode

FromRockstar CMO FM

ratings:
Length:
75 minutes
Released:
Sep 24, 2022
Format:
Podcast episode

Description

This week in the Rockstar CMO Marketing Studio, Jeff Clark, inspired by an article by our chum Forrester's Simon Daniels, gives a primer on Customer Data Platforms (CDPs), discussing why organizations need one and some advice on implementing a CDP strategy and tools.
Ian Truscott then goes backstage with Liz High an insight ninja, marketing strategist and author. Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth. Based in Seattle, Liz is a lover of the PNW, dogs, Chelsea FC, G&T and wine (not necessarily in that order) and they discuss Liz's new book - Think Like a Brand Not a Bank.
Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week, due to Ian being unable to press the right buttons in Outlook, we dip into the archive and share a great conversation from Episode 28, where Robert discusses buyers needs.
Please get in touch if you have any thoughts or suggestions on the topics we discuss.
Enjoy!
The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Liz High on LinkedIn and Twitter


Robert Rose on Twitter and LinkedIn


Mentioned in this week’s episode:


Simon Daniels - Customer Data Platforms Buy or Build


Liz High's book - on the web: Think Like a Brand Not a Bank and on Twitter: @Brand_B4_Bank


Rockstar CMO FM - Episode 63 with Misia Tramp


Robert’s The Content Advisory Blog


Robert’s latest project: Experience Advisors


Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Rockstar CMO Advisors

Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube


Put my To Work by Big Data – on Spotify



Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 24, 2022
Format:
Podcast episode

Titles in the series (100)

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.