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The CDP's, Thinking Like a Brand not a Bank and a Cocktail for the Buyers Needs Episode
FromRockstar CMO FM
The CDP's, Thinking Like a Brand not a Bank and a Cocktail for the Buyers Needs Episode
FromRockstar CMO FM
ratings:
Length:
75 minutes
Released:
Sep 24, 2022
Format:
Podcast episode
Description
This week in the Rockstar CMO Marketing Studio, Jeff Clark, inspired by an article by our chum Forrester's Simon Daniels, gives a primer on Customer Data Platforms (CDPs), discussing why organizations need one and some advice on implementing a CDP strategy and tools.
Ian Truscott then goes backstage with Liz High an insight ninja, marketing strategist and author. Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth. Based in Seattle, Liz is a lover of the PNW, dogs, Chelsea FC, G&T and wine (not necessarily in that order) and they discuss Liz's new book - Think Like a Brand Not a Bank.
Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week, due to Ian being unable to press the right buttons in Outlook, we dip into the archive and share a great conversation from Episode 28, where Robert discusses buyers needs.
Please get in touch if you have any thoughts or suggestions on the topics we discuss.
Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Liz High on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Simon Daniels - Customer Data Platforms Buy or Build
Liz High's book - on the web: Think Like a Brand Not a Bank and on Twitter: @Brand_B4_Bank
Rockstar CMO FM - Episode 63 with Misia Tramp
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Put my To Work by Big Data – on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ian Truscott then goes backstage with Liz High an insight ninja, marketing strategist and author. Liz has worked with virtually every industry on both the client and agency side, using data-driven insight to help shape content, campaigns and brand value. Her clients have included everyone from tech giants Microsoft, Dell and Amazon, to entertainment heavyweight HBO. Her passion and consulting practice is focused on supporting startup and growth FinTechs, banks and credit unions to innovate, embrace brand thinking, and tell resonant stories that drive growth. Based in Seattle, Liz is a lover of the PNW, dogs, Chelsea FC, G&T and wine (not necessarily in that order) and they discuss Liz's new book - Think Like a Brand Not a Bank.
Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week, due to Ian being unable to press the right buttons in Outlook, we dip into the archive and share a great conversation from Episode 28, where Robert discusses buyers needs.
Please get in touch if you have any thoughts or suggestions on the topics we discuss.
Enjoy!
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Liz High on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
Mentioned in this week’s episode:
Simon Daniels - Customer Data Platforms Buy or Build
Liz High's book - on the web: Think Like a Brand Not a Bank and on Twitter: @Brand_B4_Bank
Rockstar CMO FM - Episode 63 with Misia Tramp
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Put my To Work by Big Data – on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 24, 2022
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #8 - Backstage with Jenni Young by Rockstar CMO FM