47 min listen
The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode
FromRockstar CMO FM
The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode
FromRockstar CMO FM
ratings:
Length:
64 minutes
Released:
Oct 23, 2021
Format:
Podcast episode
Description
This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying message is; it’s about people.
Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. Chris has over 20 years of experience growing companies in the technology sector and held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Chris is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves.
In an extended interview segment this week, Ian and Chris discuss what inspired him to get into marketing, connecting marketing to revenue and the fallacy of MQL’s (Marketing Qualified Leads) and a fantastic suggestion for our portal to marketing hell - The Rockstar CMO Swimming Pool.
Finally, we retire to the Rockstar CMO virtual bar, where, as we start to wrap up the year, Robert Rose, prepares us for change over a warming cocktail.
The people:
Ian Truscott on LinkedIn and Twitter
Chris P. Willis on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week’s episode:
Backstage Q&A on Rockstar CMO
Acrolinx
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
Des'ree You Gotta Be - on Spotify
Subscribe:
We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. Chris has over 20 years of experience growing companies in the technology sector and held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Chris is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves.
In an extended interview segment this week, Ian and Chris discuss what inspired him to get into marketing, connecting marketing to revenue and the fallacy of MQL’s (Marketing Qualified Leads) and a fantastic suggestion for our portal to marketing hell - The Rockstar CMO Swimming Pool.
Finally, we retire to the Rockstar CMO virtual bar, where, as we start to wrap up the year, Robert Rose, prepares us for change over a warming cocktail.
The people:
Ian Truscott on LinkedIn and Twitter
Chris P. Willis on LinkedIn and Twitter
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week’s episode:
Backstage Q&A on Rockstar CMO
Acrolinx
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
Piano Music is by Johnny Easton, shared under a creative commons license
Des'ree You Gotta Be - on Spotify
Subscribe:
We are available on all your favorite platforms including Apple, Google, Spotify and Amazon.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Oct 23, 2021
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #11: Backstage, John Andrews, CEO, Photofy and a Cocktail by Rockstar CMO FM