30 min listen
#47 - The Two Jeff's, Personalization, Sequencing and a Cocktail with Robert Episode
FromRockstar CMO FM
#47 - The Two Jeff's, Personalization, Sequencing and a Cocktail with Robert Episode
FromRockstar CMO FM
ratings:
Length:
60 minutes
Released:
Jan 30, 2021
Format:
Podcast episode
Description
In this week's episode, Ian Truscott and Jeff Clark talk personalization in "One hit wonder or Wonderwall" he catches up with the Sales Sequence Optimizer, Jeff Swan, and again joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.---A full setlist starts with Ian talking about personalization with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, as they decide whether it's a One Hit Wonder or Wonderwall. This week's guest is Jeff Swan, founder of RevUp90, he is a 15-year sales and marketing veteran who loves to geek out on all things email, cold calling, sequences, and tech. He is passionate about turning SDRs and sales reps into prospecting machines with data, messaging, tools, and support. And, as you will hear, he clearly has a long-held passion for marketing.And finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a wonderful discussion about why other marketers complain about us using the word "content".Enjoy!---Links
Rockstar CMO on the web, Twitter, and LinkedIn
Jeff Clark on LinkedIn and Twitter
Jeff Swan at RevUp90 , LinkedIn and Twitter
Jeff's article on creating a virtual sales floor when working from home
Robert Rose at The Content Advisory, on Twitter and LinkedIn
Ian Truscott: Yes it's called content
The This Old Marketing Podcast
The #FridayConcoction
The Rockstar CMO FM previous episodes and show notes
--
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Rockstar CMO on the web, Twitter, and LinkedIn
Jeff Clark on LinkedIn and Twitter
Jeff Swan at RevUp90 , LinkedIn and Twitter
Jeff's article on creating a virtual sales floor when working from home
Robert Rose at The Content Advisory, on Twitter and LinkedIn
Ian Truscott: Yes it's called content
The This Old Marketing Podcast
The #FridayConcoction
The Rockstar CMO FM previous episodes and show notes
--
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.--You can subscribe through Apple Podcasts, Spotify, and many others.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Jan 30, 2021
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #12 - Meet Detroit Andy, get to Basecamp and have a cocktail by Rockstar CMO FM