This week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f'in' steps to creating personas.
We get a double dose of The Content Advisory as their Chief Problem Solver and Lead Analyst, Cathy McKnight, returns for a chat about a topic that's on the lips of all marketing technologists; composability.
Regular listeners will remember Cathy, who has over 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies, and customer experience. And at The Content Advisory, Cathy has helped dozens of companies realize their content, marketing, and communication objectives by building bridges across leadership, content, business process, and technology.
Finally, as usual, we wind down the week in the Rockstar CMO virtual bar with Cathy's colleague, Robert Rose, Chief Troublemaker at The Content Advisory, who shares a cocktail and a recommendation for sailing your marketing craft into today's economic headwind.
Enjoy!
The Links
The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Cathy McKnight on LinkedIn and Twitter


Robert Rose on LinkedIn, Twitter and his website


As mentioned in this week’s episode:

Robert and Cathy’s firm The Content Advisory


Cathy’s podcast: Uncharted Journeys


The Experience Advisors Community

Robert’s podcast with Joe Pulizzi This Old Marketing


Rockstar CMO:

The Beat Newsletter

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube


If Everybody Looked the Same, by Groove Armada on YouTube



Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices