This week as his regular guest is away, Ian Truscott is joined by Cathy McKnight, VP of Strategy and Consulting and Chief Solver of Problems with The Content Advisory and they discuss the seven things to consider in building a bedrock for long-term digital success, based on a presentation Cathy gave at the recent Content Tech event.
Ian’s guest is James Scherer, VP of Growth at content marketing agency Codeless. As you’ll hear he has been a writer, editor, and inbound marketer since 2013, and loves to see brands grow through content. They chat about his role as VP of Growth, content marketing and the pillar and post content strategy James implements with his clients.
Finally, we retire to the Rockstar CMO virtual bar, where Robert Rose, Chief Trouble Maker at The Content Advisory discusses knowing what you don't know over a cocktail in the virtual Rockstar CMO bar.
The people:

Ian Truscott on LinkedIn and Twitter


Cathy McKnight on LinkedIn and Twitter


James Scherer on LinkedIn and Twitter


Robert Rose on Twitter,  LinkedIn, and The Content Advisory


Mentioned in this week’s episode:

Content Tech

Cathy's article Navigating the Content Iceberg


Cathy's podcast: Unchartered Journeys


The Johari Window Model on Wikipedia


Robert’s The Content Advisory Blog


Robert & Cathy's latest project: Experience Advisory


Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Rockstar CMO Advisors

Music:


Piano Music is by Johnny Easton, shared under a creative commons license

Stienski & Mass Media – We’ll be right back on YouTube


Lessons in Love by Level 42 on Spotify



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