40 min listen
The Buying Something Shiny, Dennis at Content Marketing World and Maybe Less Content Cocktail Episode
FromRockstar CMO FM
The Buying Something Shiny, Dennis at Content Marketing World and Maybe Less Content Cocktail Episode
FromRockstar CMO FM
ratings:
Length:
71 minutes
Released:
Oct 9, 2021
Format:
Podcast episode
Description
This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his insight on making the business case for that shiny bit of marketing technology that you crave.
Ian Truscott welcomes back Dennis Shiao, to get his perspective on last week’s Content Marketing World event in Cleveland, Ohio, and the session he hosted discussing email marketing and he shares his tips with us.
If you don’t know Dennis, he runs an independent B2B marketing consultancy Attention Retention. He is a content marketing, product messaging, and social media marketing expert and is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute and runs the Bay Area Content Marketing Meetup and publishes the Content Corner newsletter.
After a week away Robert Rose, Chief Troublemaker at The Content Advisory is back in the virtual Rockstar CMO bar and discusses how much content a B2B buyer really needs and maybe they really need something more helpful.
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Dennis Shiao on LinkedIn, Twitter, and Attention Retention
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week’s episode:
Dennis's CM World blog post - Return on Humanity
The Bay Area Content Marketing Meetup
The Content Corner Newsletter
Content Marketing World
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Winning by Santana - on Spotify
Subscribe:
We are available on all your favorite platforms including Apple, Google, Spotify and
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ian Truscott welcomes back Dennis Shiao, to get his perspective on last week’s Content Marketing World event in Cleveland, Ohio, and the session he hosted discussing email marketing and he shares his tips with us.
If you don’t know Dennis, he runs an independent B2B marketing consultancy Attention Retention. He is a content marketing, product messaging, and social media marketing expert and is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute and runs the Bay Area Content Marketing Meetup and publishes the Content Corner newsletter.
After a week away Robert Rose, Chief Troublemaker at The Content Advisory is back in the virtual Rockstar CMO bar and discusses how much content a B2B buyer really needs and maybe they really need something more helpful.
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Dennis Shiao on LinkedIn, Twitter, and Attention Retention
Robert Rose on Twitter, LinkedIn, and The Content Advisory
Mentioned in this week’s episode:
Dennis's CM World blog post - Return on Humanity
The Bay Area Content Marketing Meetup
The Content Corner Newsletter
Content Marketing World
Robert's The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Rockstar CMO Advisors
Music:
The wonderful Piano Music is by Johnny Easton, shared under a creative commons license
Winning by Santana - on Spotify
Subscribe:
We are available on all your favorite platforms including Apple, Google, Spotify and
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Oct 9, 2021
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #18 - Jasmine Martirossian, FOMO, FOGO and a cocktail by Rockstar CMO FM