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The Ideal Customer Profile, Casting Visions with Brandi Johnson and Maybe A.I. Needs to Forget the Eggs Episode
FromRockstar CMO FM
The Ideal Customer Profile, Casting Visions with Brandi Johnson and Maybe A.I. Needs to Forget the Eggs Episode
FromRockstar CMO FM
ratings:
Length:
74 minutes
Released:
Feb 25, 2023
Format:
Podcast episode
Description
In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at Forrester, guide us through the what, why and how of defining an Ideal Customer Profile (ICP).
Ian then goes backstage with Brandi Johnson, CEO of The Coupon Bureau. A fascinating non-profit tech platform that connects manufacturers, retailers, and consumers with the new Universal Digital Coupon. As you’ll hear, we get a startup CEO’s perspective on marketing, as Brandi has previously successfully led tech startups after running her agency. An enjoyable conversation about her company, marketing with coupons, her career, what a startup CEO expects from her marketing team and the wonderful Ted Rubin, a friend of Rockstar CMO who introduced Brandi to the podcast. (Thank you, Ted!).
Finally, in the Rockstar CMO virtual bar, Ian joins Robert Rose, Chief Troublemaker at The Content Advisory, who is sheltering from a rare dark and stormy Californian snowstorm to chat about A.I. generated content and how maybe it would be better to learn one human trait, being forgetful!
Enjoy!
The Links
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Brandi Johnson, on LinkedIn and Twitter
Robert Rose on LinkedIn and his website
As mentioned in this week’s episode:
Jeff's article on The Rockstar CMO blog - Tune into Your Ideal Customer Profile
Templates for ICP modelling on the Hubspot Blog
ICP tutorial by TK Kader on YouTube
The Coupon Bureau
Ted Rubin, his website, his first appearance on Rockstar CMO and his articles
Robert's post on LinkedIn about the $100m comma
Robert’s Newsletter on LinkedIn
Robert chatting to Marketing AI expert Paul Roetzer on This Old Marketing
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
On Top of the World by Imagien Dragons on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ian then goes backstage with Brandi Johnson, CEO of The Coupon Bureau. A fascinating non-profit tech platform that connects manufacturers, retailers, and consumers with the new Universal Digital Coupon. As you’ll hear, we get a startup CEO’s perspective on marketing, as Brandi has previously successfully led tech startups after running her agency. An enjoyable conversation about her company, marketing with coupons, her career, what a startup CEO expects from her marketing team and the wonderful Ted Rubin, a friend of Rockstar CMO who introduced Brandi to the podcast. (Thank you, Ted!).
Finally, in the Rockstar CMO virtual bar, Ian joins Robert Rose, Chief Troublemaker at The Content Advisory, who is sheltering from a rare dark and stormy Californian snowstorm to chat about A.I. generated content and how maybe it would be better to learn one human trait, being forgetful!
Enjoy!
The Links
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Brandi Johnson, on LinkedIn and Twitter
Robert Rose on LinkedIn and his website
As mentioned in this week’s episode:
Jeff's article on The Rockstar CMO blog - Tune into Your Ideal Customer Profile
Templates for ICP modelling on the Hubspot Blog
ICP tutorial by TK Kader on YouTube
The Coupon Bureau
Ted Rubin, his website, his first appearance on Rockstar CMO and his articles
Robert's post on LinkedIn about the $100m comma
Robert’s Newsletter on LinkedIn
Robert chatting to Marketing AI expert Paul Roetzer on This Old Marketing
Rockstar CMO:
The Beat Newsletter
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
On Top of the World by Imagien Dragons on Spotify
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Feb 25, 2023
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #15 - Meet Jane Scandurra and write for us with a cocktail by Rockstar CMO FM