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The Profit vs Popularity, Martech by Capabilities and Content Marketing is Just Marketing Episode
FromRockstar CMO FM
The Profit vs Popularity, Martech by Capabilities and Content Marketing is Just Marketing Episode
FromRockstar CMO FM
ratings:
Length:
50 minutes
Released:
Sep 16, 2023
Format:
Podcast episode
Description
This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profit versus profitability, inspired by a post on LinkedIn by Jay Acunzo
Continuing last week's topic Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, shares his approach to marketing technology, starting with capabilities.
We then wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, asks is content marketing now just marketing.
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Ian’s Tuesday 2¢ Blog
Robert’s company: The Content Advisory
Robert’s latest book on Amazon.com
You can see Robert at Content Marketing World
The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media – on YouTube
More than Machines by Bush on YouTube
Learn more about your ad choices. Visit megaphone.fm/adchoices
Continuing last week's topic Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, shares his approach to marketing technology, starting with capabilities.
We then wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, asks is content marketing now just marketing.
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Ian’s Tuesday 2¢ Blog
Robert’s company: The Content Advisory
Robert’s latest book on Amazon.com
You can see Robert at Content Marketing World
The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media – on YouTube
More than Machines by Bush on YouTube
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 16, 2023
Format:
Podcast episode
Titles in the series (100)
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