This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about buyers' pains and aspirations.
Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, who returns from holiday to the marketing studio to discuss a new TLA from Forrester LRM (Lifecycle Revenue Marketing).
And we end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares his thoughts on differentiation and appealing to the quantitive and subjective needs that drive a buying decision.

The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Robert Rose on Twitter and LinkedIn


As mentioned in this week’s episode:

Ian's Tuesday 2¢ Blog


Forrester's blog post about LRM - Lifecycle Revenue Marketing


Robert's company: The Content Advisory


The Experience Advisors Community

The Content Advisory Blog

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube


Wonderwall by Oasis on YouTube



Please get in touch if you have any thoughts or suggestions on the topics we discuss.
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