39 min listen
The PLG versus Marketing, The Problem with Field Marketing and Defining Content Career Paths Episode
FromRockstar CMO FM
The PLG versus Marketing, The Problem with Field Marketing and Defining Content Career Paths Episode
FromRockstar CMO FM
ratings:
Length:
54 minutes
Released:
Sep 2, 2023
Format:
Podcast episode
Description
This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about B2B vendors being product-led or sales marketing-led.
Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss a recent post by his old chums at Forrester that asks is Field Marketing in Crisis? written by Daryl Wright and Nicky Briggs and shares some advice on how corporate marketing and the field can work better together.
We end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a thought on the function of content in our organisations and how to define the career ladder for those working in this discipline.
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Ian’s Tuesday 2¢ Blog
Robert’s company: The Content Advisory
Robert’s latest book on Amazon.com
The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Ole Ola by Pitbull on YouTube
Please get in touch if you have any thoughts or suggestions on the topics we discuss.
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss a recent post by his old chums at Forrester that asks is Field Marketing in Crisis? written by Daryl Wright and Nicky Briggs and shares some advice on how corporate marketing and the field can work better together.
We end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a thought on the function of content in our organisations and how to define the career ladder for those working in this discipline.
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Ian’s Tuesday 2¢ Blog
Robert’s company: The Content Advisory
Robert’s latest book on Amazon.com
The Content Advisory Blog
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a Creative Commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Ole Ola by Pitbull on YouTube
Please get in touch if you have any thoughts or suggestions on the topics we discuss.
Listen on: Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 2, 2023
Format:
Podcast episode
Titles in the series (100)
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