This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about whether the marketing funnel is dead.
Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss rebranding. No prizes for guessing what inspired this conversation, but it's not just about X, Jeff shares 5 steps for rebranding and what any of us should consider.
And we end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares his thoughts on measuring if your marketing is broken.
The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Robert Rose on Twitter and LinkedIn


As mentioned in this week’s episode:

Ian’s Tuesday 2¢ Blog


Robert’s company: The Content Advisory


Robert's latest book is available to preorder on Amazon.com


The Content Advisory Blog

Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube


Changes by 2Pac on YouTube


Please get in touch if you have any thoughts or suggestions on the topics we discuss.
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