30 min listen
The Personas 7 Steps, Kelley Troia from Clandestine Events and Goals over a Cocktail Episode
FromRockstar CMO FM
The Personas 7 Steps, Kelley Troia from Clandestine Events and Goals over a Cocktail Episode
FromRockstar CMO FM
ratings:
Length:
70 minutes
Released:
Nov 12, 2022
Format:
Podcast episode
Description
This week in the Marketing Studio, our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester dive into the big topic of personas in 7 steps and predictably don't cover it in twenty minutes!
Ian goes backstage with Kelley Troia, who has the wonderful title of Chief Astonishment Officer at Clandestine Events. With over 20 years of experience leading branding initiatives for household brands like Walmart Stores and Whole Foods, Kelley now specialises in turning brand values into actionable event marketing. Fiercely dedicated and passionate about bringing people together, Kelley strives to make every Clandestine event the experience of a lifetime. Kelley and Ian discuss her career and the opportunity that sports event sponsorship offers.
Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory for a marketing thought. This week, the topic for the bar is setting and tracking goals in this ever-changing world.
Please get in touch if you have any thoughts or suggestions on the topics we discuss.
Enjoy!
—
The Links
(if you can’t see them, please stop by https://rockstarcmo.com)
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Kelley Troia on LinkedIn
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Book mentioned by Jeff: The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity by Alan Cooper
Clandestine Events on Linkedin, Twitter and the Web
Robert's book recommendation: Tools of Titans by Tim Ferris
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Robert's podcast - This Old Marketing
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Close to You by Maxi Priest on Spotify
—
You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms – or visit https://rockstarcmo.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ian goes backstage with Kelley Troia, who has the wonderful title of Chief Astonishment Officer at Clandestine Events. With over 20 years of experience leading branding initiatives for household brands like Walmart Stores and Whole Foods, Kelley now specialises in turning brand values into actionable event marketing. Fiercely dedicated and passionate about bringing people together, Kelley strives to make every Clandestine event the experience of a lifetime. Kelley and Ian discuss her career and the opportunity that sports event sponsorship offers.
Finally, we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory for a marketing thought. This week, the topic for the bar is setting and tracking goals in this ever-changing world.
Please get in touch if you have any thoughts or suggestions on the topics we discuss.
Enjoy!
—
The Links
(if you can’t see them, please stop by https://rockstarcmo.com)
The people:
Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Kelley Troia on LinkedIn
Robert Rose on Twitter and LinkedIn
As mentioned in this week’s episode:
Book mentioned by Jeff: The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity by Alan Cooper
Clandestine Events on Linkedin, Twitter and the Web
Robert's book recommendation: Tools of Titans by Tim Ferris
Robert’s The Content Advisory Blog
Robert’s latest project: Experience Advisors
Robert's podcast - This Old Marketing
Rockstar CMO:
Rockstar CMO on the web, Twitter, and LinkedIn
Previous episodes and all show notes: Rockstar CMO FM
Track List:
Piano Music is by Johnny Easton, shared under a creative commons license
We’ll be right back by Stienski & Mass Media – on YouTube
Close to You by Maxi Priest on Spotify
—
You can subscribe to this podcast on Apple, Spotify, Amazon and all good podcasting platforms – or visit https://rockstarcmo.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Nov 12, 2022
Format:
Podcast episode
Titles in the series (100)
Rockstar CMO FM #12 - Meet Detroit Andy, get to Basecamp and have a cocktail by Rockstar CMO FM