In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss an article in The Media Leader that claims marketing is facing a talent crisis, and they examine why that might be and what marketing leaders need to do to solve it.
Ian goes backstage with an extremely busy marketing leader, Katelyn Sorensen, President of B2B Social at Traject and CEO of social media platforms Loomly and Sendible, managing international teams having recently relocated to the UK. As you’ll hear, Katelyn has had a splendid career, spanning sales and marketing, quickly working through the ranks to Director of Demand Generation for Fierce Inc., a global leadership development and training company, before joining Traject to lead sales and marketing. Katelyn studied psychology and graduated with a cum laude from Whitman College.
Finally, we are transported away to the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and an inspiring thought about inspiration.
If you have any thoughts or suggestions on the topics we discuss, please let us know.
Enjoy!
The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Katelyn Sorensen on LinkedIn and Twitter


Robert Rose on Twitter and  LinkedIn


Mentioned in this week’s episode:


Poor training, no purpose: why marketing faces ‘worst-ever’ talent crisis - article on The Media Leader


Why Marketers Need the Marketing Fundamentals - Jeff Clark on Rockstar CMO

Katelyn's companies - Traject, Loomly and Sendible


Robert’s The Content Advisory Blog


Robert’s latest project: Experience Advisors


Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Rockstar CMO Advisors

Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube


Adult Education by Daryl Hall & John Oates – on Spotify



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