In the newly rebranded Marketing Studio, Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the process of naming a brand, whether it's a company, a product, or a new service that you offer.
Ian chats with Michelle Andersen, a marketing communications professional with a career spanning more than 20 years that started as a music publicist, working with Lawrence Welk-owned Vanguard Records, and evolved through working with consumer technology brands from the dawn of the internet, a stint in philanthropy, and now deep into the next iteration of technologies like IoT and Web3. As you’ll hear, her work and career have been led by her passions, almost always involving music and technology. Michelle recently joined NextTech Communications, a women-led agency born from The Bliss Group, as vice president.
And we wind down the week in the Rockstar CMO virtual bar with Robert Rose, Chief Trouble Maker at The Content Advisory, who transports us away with a cocktail to discuss how we are all exhausted, but need to raise the bar.
If you have any thoughts or suggestions on the topics we discuss, please let us know.
Enjoy!

The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Michelle Anderson on LinkedIn and Twitter


Robert Rose on Twitter and  LinkedIn


Mentioned in this week’s episode:


How to Choose Your Brand Name in 5 Simple Steps by Katy French on Column Five Media

NextTech Communications

Robert’s The Content Advisory Blog


Robert’s latest project: Experience Advisors


Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Rockstar CMO Advisors

Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back – Stienski & Mass Media – on YouTube


Firefly by The Black Angels – on Spotify


Pride (In The Name of Love) by U2 – on Spotify



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