In the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, discuss things to consider if you are considering launching a podcast as part of your B2B marketing.
Ian then goes backstage with Dan White, a marketing and insights innovator, for nearly 30 years, Dan was a one-company man with Kantar Millward Brown a multinational market research firm specializing in advertising effectiveness, strategic communication, media and brand equity research. Dan now shares that experience as a branding consultant and author, recently publishing The Smart Branding Book. They discuss his career, branding and his writing.
Finally, after his faux par last week, Ian manages to invite Robert Rose to the Rockstar CMO virtual bar this week and discuss some recent B2C research published by the Content Marketing Institute.
Enjoy!
The Links
The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Dan White, on LinkedIn, Twitter and his website


Robert Rose on LinkedIn and his website




As mentioned in this week’s episode:

This Old Marketing Podcast episode - The Future of Podcasting: Is a Bear Market on the Horizon?


The Born To Design Podcast by Dassault Systems/SolidWorks


Marketing Cheat Codes Podcast by Aprimo, hosted by Ed Breault

Ed Breault on Episode 54



Finding Focus podcast by Gated hosted by Melissa Moody


The Marketing Podcast Network


Dan Whites Book - The Smart Branding Book


Robert's article on the Content Marketing Institute blog on their B2C research


Robert’s Podcast with Joe Pulizzi This Old Marketing


Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube


Golddust by DJ Fresh on Spotify



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