This week in the Rockstar CMO Marketing Studio, Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester is inspired by a webinar by Lux Research, "The Hidden Meanings Shaping Consumer Interest in Sustainability", with anthropologist Ujwal Arkalgud and talks about anthropology and feelings in marketing.
Ian Truscott goes backstage with a previous guest and his former boss Grant Johnson, who is a serial CMO, currently the CMO of Emburse, he’s held the top marketing job in a string of B2B companies, including Kofax, Pegasystems, SDL and Cylance. You can learn more about Grant from when he first appeared on the show in episode 32, and this time around, they discuss the 5 C's of being a CMO from his new project CMO Mentor.
Finally, we wind down the week in the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory, this week, Robert suggests we need a plan for our story, learn from Hollywood and get a showrunner to help bring that to our audience.
Please get in touch if you have any thoughts or suggestions on the topics we discuss.
Enjoy!

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The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Grant Johnson on LinkedIn and Twitter


Robert Rose on Twitter and LinkedIn


Mentioned in this week’s episode:

Lux Research


Hidden Meanings Shaping Consumer Interest in Sustainability" with anthropologist Ujwal Arkalgud

Grant's company: Emburse


Grant's 5 C's of being a CMO from his new project CMO Mentor


Drew Neisser's interview on this show and his book, which describes the CATS Framework

Robert’s The Content Advisory Blog


Robert’s latest project: Experience Advisors


Rockstar CMO:

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube


Fame by David Bowie on Spotify or YouTube



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