This week our host Ian Truscott joins Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, in the marketing studio where Jeff shares a model for measuring your brand, with some practical ideas.
Ian then goes backstage with Mark Ordover, Chief Operating Officer at Evergreen Trading, a media investment firm that is powered by trade. Ian learns about how media trading works, as brands can trade real estate, aeroplanes, inventory and all sorts of assets for media, and Mark breaks down their model and provides insight into this fascinating part of the advertising business, running a 100% employee-owned company and gives us a COO's view of marketing.
We then wind down the week with a cocktail in the Rockstar CMO virtual bar, where Robert Rose, Chief Troublemaker at The Content Advisory shares a cocktail and has some excellent advice for using ChatGPT in your content marketing strategy.

Enjoy!
The Links
The people:

Ian Truscott on LinkedIn and Twitter


Jeff Clark on LinkedIn and Twitter


Mark Ordover on LinkedIn


Robert Rose on LinkedIn, Twitter and his website


As mentioned in this week’s episode:

Evergreen Trading

The Rockstar CMO Swimming Pool


Robert’s website, that he said he's ashamed of, take a look ;-) --> https://contentadvisory.net/


Robert’s Experience Advisors Community

Robert’s podcast with Joe Pulizzi This Old Marketing


Rockstar CMO:

The Beat Newsletter

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all show notes: Rockstar CMO FM


Track List:


Piano Music is by Johnny Easton, shared under a creative commons license

We’ll be right back by Stienski & Mass Media – on YouTube


The Pretender by The Foo Fighters – on YouTube



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