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PNR 124: Instagram Follows Facebook to Land of Paid Social

PNR 124: Instagram Follows Facebook to Land of Paid Social

FromThis Old Marketing


PNR 124: Instagram Follows Facebook to Land of Paid Social

FromThis Old Marketing

ratings:
Length:
51 minutes
Released:
Mar 29, 2016
Format:
Podcast episode

Description

In this episode of #ThisOldMarketing, Joe and Robert discuss Instagram's move to duplicate Facebook's algorithm, making it ever clearer that Instagram will be "pay to play" for most brands.  Scott Brinker releases the 2016 Marketing Technology Landscape, and to our surprise, there are almost double the amount of companies from last year.  Rants and raves include a look a Disney while this week's TOM example is WeWork Creator Magazine.
This week's stories:
The Death Of Instagram For Brandshttp://techcrunch.com/2016/03/20/the-death-of-instagram-for-brands/?ncid=rss
 
The Marketing Tech Landscapehttp://marketingland.com/infographic-marketing-technology-landscape-113956We’re At A Tipping Point Against Ad Supported Journalismhttp://mediashift.org/2016/03/are-we-at-a-tipping-point-against-dominance-of-ad-supported-journalism/SPONSOR - GoToWebinar and "5 Steps to Attract Your Target Audience to Your Next Webinar" - http://bit.ly/gotowebinar-attract-audienceRANTS AND RAVESRoberthttp://www.cmo.com.au/article/596632/how-mattel-getting-back-its-creation-brand-roots/
 
 
THIS OLD MARKETINGwework creator magazinehttps://creator.wework.com
Released:
Mar 29, 2016
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.