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    PNR 36: Forbes, Bizo Sold; Time Creates Native Group

    PNR 36: Forbes, Bizo Sold; Time Creates Native Group

    FromThis Old Marketing

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    PNR 36: Forbes, Bizo Sold; Time Creates Native Group

    FromThis Old Marketing

    ratings:
    Length:
    59 minutes
    Released:
    Jul 23, 2014
    Format:
    Podcast episode

    Description

    This week on #ThisOldMarketing, Robert and Joe discuss the Forbes deal, as well as LinkedIn buying the Bizo platform.  In addition, the boys discuss Time's creation of a native ad group, the newspaper crisis, and Ford's former Social head Scott Monty moves to the dark side.  Raves come from Weird Al Yankovic and the Gettysburg Museum.  This week's TOM example: L'Oreal's Makeup.com.
    Released:
    Jul 23, 2014
    Format:
    Podcast episode

    Titles in the series (100)

    Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.