46 min listen
PNR 54: Captain Obvious - Marketers Are Wasting Money on Social
PNR 54: Captain Obvious - Marketers Are Wasting Money on Social
ratings:
Length:
55 minutes
Released:
Nov 24, 2014
Format:
Podcast episode
Description
In this episode of #ThisOldMarketing, Joe and Robert discuss the impact of the Time magazine deal with Outbrain and how it will affect both publishers and marketers. In addition, the boys discuss the New York Times/Shell native advertising deal, as well as a Forrester report that says marketers are wasting money on social media. This week's raves include a unique comedy video related to content marketing and some interesting Aussie coverage of CMI's content marketing benchmark survey. #ThisOldMarketing example of the week: Scribner magazine from 1887.
Released:
Nov 24, 2014
Format:
Podcast episode
Titles in the series (100)
PNR 6: The Content Marketing Predictions Show: Content Marketing with Pulizzi and Rose by This Old Marketing