52 min listen
PNR 172: Fake News Creates Huge Opportunity for Branded Content
PNR 172: Fake News Creates Huge Opportunity for Branded Content
ratings:
Length:
65 minutes
Released:
Feb 27, 2017
Format:
Podcast episode
Description
This week, Joe and Robert discuss the business model of the New York Times, and why the future could be very bright. The crisis that is fake news is creating an amazing opportunity for brands, and get ready for major acquisitions of media companies by brands. Rants and raves include a Pixar training course on storytelling. This week's This Old Marketing example: John Yocum Beatty. This week's story links: How Is The New York Times Really Doinghttps://om.co/2017/02/20/how-is-the-new-york-times-really-doing/ How Fake News Is Making Real Publishers Look Goodhttp://www.mequoda.com/articles/audience-development/fake-news-making-real-publishers-look-good/ Magazine M&A Speculation Heats Uphttps://www.thestreet.com/story/14000194/1/industry-pressures-lead-to-speculation-on-magazine-m-amp-a.html EPISODE SPONSOR Content Marketing Institute University - http://contentmarketinguniversity.com Content Marketing Awards - http://contentmarketingawards.com Intelligent Content Conference - http://intelligentcontentconference.com RANTS AND RAVES https://www.engadget.com/2017/02/16/pixar-free-courses-khan-academy/ https://www.nytimes.com/2017/02/14/business/dealbook/bundling-online-services.html?mwrsm=Email http://tim.blog/2017/02/08/soman-chainani-the-school-for-good-and-evil/
Released:
Feb 27, 2017
Format:
Podcast episode
Titles in the series (100)
PNR 10: Confusion over Content Strategy | The Truth about Forbes | Nike Content: Content Marketing with Pulizzi and Rose by This Old Marketing