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PNR 172: Fake News Creates Huge Opportunity for Branded Content

PNR 172: Fake News Creates Huge Opportunity for Branded Content

FromThis Old Marketing


PNR 172: Fake News Creates Huge Opportunity for Branded Content

FromThis Old Marketing

ratings:
Length:
65 minutes
Released:
Feb 27, 2017
Format:
Podcast episode

Description

This week, Joe and Robert discuss the business model of the New York Times, and why the future could be very bright. The crisis that is fake news is creating an amazing opportunity for brands, and get ready for major acquisitions of media companies by brands.  Rants and raves include a Pixar training course on storytelling.  This week's This Old Marketing example: John Yocum Beatty. This week's story links: How Is The New York Times Really Doinghttps://om.co/2017/02/20/how-is-the-new-york-times-really-doing/ How Fake News Is Making Real Publishers Look Goodhttp://www.mequoda.com/articles/audience-development/fake-news-making-real-publishers-look-good/ Magazine M&A Speculation Heats Uphttps://www.thestreet.com/story/14000194/1/industry-pressures-lead-to-speculation-on-magazine-m-amp-a.html EPISODE SPONSOR Content Marketing Institute University - http://contentmarketinguniversity.com   Content Marketing Awards -  http://contentmarketingawards.com   Intelligent Content Conference -  http://intelligentcontentconference.com RANTS AND RAVES https://www.engadget.com/2017/02/16/pixar-free-courses-khan-academy/ https://www.nytimes.com/2017/02/14/business/dealbook/bundling-online-services.html?mwrsm=Email   http://tim.blog/2017/02/08/soman-chainani-the-school-for-good-and-evil/  
Released:
Feb 27, 2017
Format:
Podcast episode

Titles in the series (100)

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.